RESUME
Professional
info
High analytical professional able to convey the story behind the numbers, self driven and creative mindset to deliver top quality insights on the market and the company's performance in the smartest way possible with strong team leadership skills and effective managing multiorganizational teams
Skills
SQL
Python
Power BI
NLP
Work
experience
Marketing Analytics & Data Scientist
2019 - present
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Development of Content Base Recommendation Engine for Webinar attendees to HPE Discover Virtual Experience.
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Delopment and implementation of Classification Algorithm of assets
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Development & Implementation of NLP algorithm to predict Job Seniority based on the Job Title
Demand Generation Performance Reporting Lead
2015 - 2019
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Development of data model to provide insights on marketing campaings
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Development of data model to provide insights on marketing campaigns
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Development of ROI model from Leads to opportunities in SFDC Training and Documentation of Self Service BI tool as QlikView and Qlik Sence
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Creation of forecast model on Reponses conversion Ratio
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Implementation of Power BI environment for Marketing KPI
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Creation of Predictive model to forecast Won Opportunities from Leads.
Business Development Executive
2014 - 2015
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Development of Enterprise Services Sales Force Dot Com (SFDC) WW Dashboard for Business Process Services (BPS) VP
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Development of Services hierarchy and WW analytics in SFDC
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Engagement with WW Teams to develop Customer Profile and Target for Go To Market Campaigns
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Development of forecast Model for SFDC
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Measure and drive business results and analytics for Specific Sales Campaigns, driving revenue growth from target Customers.
Languages
English
Spanish
Education
Michigan Institute of Thecnology (Courcera)
2019 - present
Applied Machine Learning in Python
Universidad Tecmilenio.
2011 - 2012
Masters Degree on Qualy and Productivity.